WELF Financial Wellness Programme
WELF is a financial wellness programme operated by Super-Advice Limited, a New Zealand financial services company. This page provides important information about what WELF is, what it is not, and how it works — so you can make an informed decision about using the platform.
WELF (Workplace Employee Life & Financial wellness) is a structured financial education and coaching programme designed to help New Zealanders improve their financial wellbeing over time.
The programme includes:
Important Disclaimer
The content provided through WELF is general financial education only. If you need personalised financial advice, we encourage you to consult a licensed financial adviser.
Your Financial Wellness Score is calculated from your responses to a six-question questionnaire based on an internationally recognised financial wellbeing framework. The score ranges from 0 to 30 and is intended as a general indicator of your financial wellbeing, not a formal financial assessment.
Your score changes when you complete the questionnaire again and your responses show a change in financial confidence or resilience. Other WELF milestones are tracked separately and do not artificially alter the score.
All financial data within WELF is entered manually by you. This includes:
This data is used to personalise your programme experience, tools and progress tracking. Your Financial Wellness Score itself is calculated from the six-question questionnaire. WELF does not independently verify the accuracy of data you enter.
The WELF 5-step financial journey is based on proven personal finance principles. Each step builds on the last:
Step 1
$1,000 Mini Emergency Fund
Build your first safety net to handle unexpected expenses without going into debt.
Step 2
Debt Destruction
Pay off non-mortgage consumer debt using systematic repayment strategies.
Step 3
6-Month Emergency Fund
Grow your safety net to cover 6 months of living expenses.
Step 4
Housing Ladder
Plan and save for a home deposit or review your mortgage strategy.
Step 5
Investing
Build long-term wealth through disciplined saving and investment habits.
The coaching content in each Journey stage is educational in nature and references credible New Zealand sources including Sorted.org.nz and the Financial Markets Authority (FMA).
If you access WELF through your employer, your employer has engaged Super-Advice to deliver this programme as an employee benefit. In this case:
If you have questions about what data your employer receives, please contact us.
Where included in your plan, you may have access to an Advisor session with a Super-Advice Advisor. Please note:
Under New Zealand consumer law and the Privacy Act 2020, you have the right to:
To exercise any of these rights, contact us at support@super-advice.co.nz.
Super-Advice Limited
New Zealand
Email: support@super-advice.co.nz
Privacy: privacy@super-advice.co.nz